Wattbike, the brand that has made indoor cycling synonymous with “controlled agony,” is at it again. This time, they’re expanding their empire down under, bringing their award-winning Wattbike Proton and Air to Australia. Because if there’s one thing Australians needed, it’s another way to sweat profusely while staring at a wall.
The company’s latest moves are part of a broader vision to dominate the indoor cycling market, appealing to everyone from elite athletes to casual fitness enthusiasts who just want to burn off that extra Tim Tam. With the launch of the Proton and Air, Wattbike is positioning itself as the ultimate training partner for anyone with a pulse and a desire to improve their health and performance. Or, you know, just survive a 25-minute HIIT session without crying.
The Wattbike Proton, priced at a cool 3,595, is the Swiss Army knife of indoor bikes. It’s versatile, user−friendly, and perfect for households where multiple people want to share the pain. Meanwhile, the Wattbike Air (3,795) brings the same elite-level technology used by professional sports teams and gyms to the comfort of your living room. And for the hardcore road cyclists who want to feel like they’re actually on the road (but, you know, indoors), there’s the Wattbike Atom, still holding down the fort at $4,995.
But wait, there’s more! Wattbike isn’t just selling bikes—they’re selling a lifestyle. The Wattbike Hub, their subscription-free training app, has been given a glow-up. It now boasts hundreds of workouts and training plans, including the ominously titled “Fit In 25,” which promises to get you in shape with 25-minute sessions. Because who has time for a full hour when there’s Netflix to binge?
Stephen Loftus, CEO of Wattbike, is clearly excited about the future. “Our new range of bikes brings our proven training platform to a wider audience,” he says, presumably while pedaling furiously on a Proton. “We’re confident that our commitment to innovation and quality will continue to set us apart in the market.” Translation: “We’re coming for your living room, and there’s nothing you can do about it.”
The app’s new features include workouts tailored for runners (because cyclists love being reminded that other sports exist) and an enhanced user experience that’s as sleek as it is punishing. And for those who thought Wattbike might be resting on its laurels, think again. The company has already teased further product innovations for early 2025, with a focus on commercial customers. Gyms, brace yourselves.
So, whether you’re a seasoned cyclist, a HIIT enthusiast, or just someone who likes to pretend they’re in a Peloton ad, Wattbike has something for you. And if you’re in Australia, well, welcome to the pain train. All aboard!
Find out more at Wattbike Australia. Just don’t blame us when your legs feel like jelly.