STRIKING THE SUN
The 556-page literary epic exploring the cost of greatness.
News and Features
Richard Mille and Breitling just dropped their Tour de France luxury cash-in watches. We break down Breitling’s stunning Eddy Merckx tribute and relentlessly mock Richard Mille’s $1,000,000 Colnago collaboration that looks entirely like a plastic children’s toy.
The corporate spin cannot hide the empty conference halls. Eurobike attendance officially cratered by over 50% this year, forcing organizers into a desperate “transformation” that slides the historic cycling trade show into a biennial, every-two-years schedule.
He hasn’t even raced the Tour de France yet, but 19-year-old Paul Seixas is reportedly at the center of an unprecedented €13 million transfer war. Billionaire-backed Pinarello-Q36.5 is looking to make the French phenom the highest-paid rider in pro cycling.
The corporate fashion world has finally come for the peloton. Pharrell Williams just debuted a bespoke, Louis Vuitton-monogrammed Pinarello Dogma F at Paris Fashion Week, and we have some very unfiltered thoughts about it.
Gear
View MoreMore red lights than Amsterdam. We spent a few weeks putting Knog’s new barrel-shaped, nuclear-isotope-looking Cobber Reflex lights to the test to see if 330-degree visibility and adaptive accelerometers actually keep you out of the bicycle graveyard.
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Produced by Cyclry TV
Dismantling the fragile performance of “becoming.” We dive deep into Chapter 5 of Striking the Sun to analyze the striking structural parallels between an amateur indie filmmaker playing the auteur and Dominic’s shaky early steps toward a professional cycling career.
This conclusion examines how English-language media constructs the very meaning of professional cycling. From Anglo-Saxon bias to historical romanticism, we explore how narratives are shaped—and how fans still find ways to resist them.
From the “legend” of the Ballon d’Alsace to the sepia-toned filters of modern broadcasts, cycling media is obsessed with its own past. Discover how the industry “invents tradition” to give modern races historical weight and meaning.
From the grueling print era to the polished age of digital broadcasts, how has the way we watch cycling changed the sport itself? A deep dive into the production of cycling media, the role of the “expert” commentator, and the construction of the modern sports spectacle.