STRIKING THE SUN
The 556-page literary epic exploring the cost of greatness.
News and Features
The grand, heroic narrative of elite professional cycling is a heavily mediated corporate lie. In our latest deep dive into Chapters 6 and 7 of Striking the Sun, we strip away the romantic illusions of the peloton to expose the brutal, unglamorous reality of physical degradation, corporate hazing, and penny-pinching team management.
Richard Mille and Breitling just dropped their Tour de France luxury cash-in watches. We break down Breitling’s stunning Eddy Merckx tribute and relentlessly mock Richard Mille’s $1,000,000 Colnago collaboration that looks entirely like a plastic children’s toy.
The corporate spin cannot hide the empty conference halls. Eurobike attendance officially cratered by over 50% this year, forcing organizers into a desperate “transformation” that slides the historic cycling trade show into a biennial, every-two-years schedule.
Your ultimate guide to the 2026 Tour de France. We break down the brutal 21-stage route, the top GC favorites, and the essential historical stats.
Gear
View MoreThe corporate fashion world has finally come for the peloton. Pharrell Williams just debuted a bespoke, Louis Vuitton-monogrammed Pinarello Dogma F at Paris Fashion Week, and we have some very unfiltered thoughts about it.
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Ones to Watch at This Year’s Tour de France
Striking the Sun Chapter Seven: Builder’s Yard
Produced by Cyclry TV
This conclusion examines how English-language media constructs the very meaning of professional cycling. From Anglo-Saxon bias to historical romanticism, we explore how narratives are shaped—and how fans still find ways to resist them.
From the “legend” of the Ballon d’Alsace to the sepia-toned filters of modern broadcasts, cycling media is obsessed with its own past. Discover how the industry “invents tradition” to give modern races historical weight and meaning.
From the grueling print era to the polished age of digital broadcasts, how has the way we watch cycling changed the sport itself? A deep dive into the production of cycling media, the role of the “expert” commentator, and the construction of the modern sports spectacle.
Cycling Time Trials Limited (CTT) recently made headlines by announcing…