INEOS announce Mercedes-AMG Petronas partnership
Mercedes-AMG Petronas Motorsport and INEOS, in collaboration with Team INEOS and INEOS TEAM UK sailing, today announced a new partnership to help drive performance levels even higher on the track, road and sea.
The collaboration is founded on three core principles – a shared belief that no limits should be placed on what is possible in human performance; a desire for the technical excellence and winning cultures of each team to be shared so all three partners benefit; and a belief that the best technical support enables great athletes to create the greatest racing moments.
The partnership will see the teams work together to develop and implement innovations in areas such as engineering, human science, simulation and data analysis.
Mercedes-AMG Petronas Motorsport are the current Formula 1 world champions; Team INEOS are the seven-time winners of the Tour de France; and INEOS TEAM UK are looking to win sport’s oldest international sporting trophy, the America’s Cup.
All three teams will work together through Mercedes-Benz Applied Science (MBAS), which was established to blend the pioneering spirit of racing with the best insights from science and technology.
The division leverages the human and technological capability that has underpinned an unprecedented series of six double world championships under the leadership of Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas Motorsport.
Toto Wolff explains: “The technological demands of Formula 1 mean we are well-placed to support with advanced technical challenges in specific areas of sailing and cycling, with a particular focus on aerodynamics and the manufacturing capability around key components.
“When Sir Jim Ratcliffe approached us with the concept of bringing together the three organisations, all with proven track records of excellence and high ambitions for the future, we immediately saw the opportunity to grow and diversify our business – and to learn from some of the most successful teams in world sport. We are very excited about this agreement’s potential in the months and years ahead.”