Israel Start-Up Nation pairs with Scicon eyewear
Israel Start-Up Nation-riders will be using SCICON’s high performance and premium sports lifestyle eyewear ranges in season 2020. During the training camp in Croatia last December, ISN-riders underwent multiple private eye-tests to make sure they will be wearing perfectly fitting, high-end products on Scicon.
One of the ISN-riders who had the privilege of doing the tests with Scicon was Matteo Badilatti. He was impressed by the technique of Scicon. “To have such good fitting eyewear in such a short period of testing time, that was very nice. The Scicon glasses are good and I really enjoy their photochromatic lenses, especially now, in winter, when there is not much sunshine.”
ISN will also use Scicon bags
ISN’s technical staff were also impressed by the capabilities of Scicon’s products, subsequently choosing them as the official team partner for both eyewear and bags for our first season in the WorldTour.
Kjell Carlström, Israel Start-Up Nation Team Manager, commented: “Scicon is a well-known and respected name within the pro peloton. When we started to speak to the highly experienced team about their new eyewear range, we quickly found a common ground in the need for high performance, aesthetically pleasing products for our riders.”
Carlström continued: “It’s with pleasure that Israel Start-Up Nation commences this new partnership ahead of what will be a very exciting first year in the WorldTour for the team.”
Scicon introduces new lens technology
This year saw the introduction of Featuring SCN-XT photochromic lens technology, in partnership with Essilor Sun Solution, the AeroComfort, AeroTech and SCICON’s lifestyle sunglasses, all of which will be worn at WorldTour level by Israel Start-Up Nation.
Claudio Fantin, Scicon Marketing Strategist, said of the deal: “This partnership with Israel Start-Up Nation further cements Scicon at the forefront of eyewear within the professional peloton, equipping three WorldTour with our high-performance glasses and array of luggage options.”
Development
More than 50 Scicon products have been developed with the insight of professional athletes, soigneurs, sports directors and mechanics, something which will continue over the coming season with the help of this new WorldTour outfit.