Walmart Goes Big for Cycling: Corporation Joins PeopleForBikes Coalition

The PeopleForBikes Coalition has announced that Walmart has signed on as one of its newest members. The national bike industry trade association represents nearly 300 companies that manufacture and sell bicycles, and its members are united to improve bicycling across the U.S. and get more people on bikes more often. So, like when the Murdochs decided to support cycling a little over a decade ago, we’ll give Walmart a firm “thanks for the help, and fuck you more generally for being one of the worst companies in the world.”

Daniel Trujillo, Walmart’s executive vice president and global chief ethics & compliance officer, has been appointed to the Coalition’s board of directors. “It is perfect timing for Walmart to join the Coalition, and I am honored to be a member of the board. Bicycling plays a significant role in my life, personally as a triathlete and professionally as Walmart’s sponsor for our alternative transportation initiative. I look forward to what we can accomplish together to make bicycling better for everyone.”

And it is big news, with potential to grow participatory cycling in the US. “As one of the world’s biggest bike sellers, having Walmart join our Coalition to improve bicycling participation and the bike business is a natural extension of our work,” said PeopleForBikes President and CEO, Jenn Dice. “Walmart has big goals on active transportation, sustainability and combating climate change, and they really believe in the power of the bike. Even their headquarters is located in one of the best places to mountain bike in the world. We couldn’t be more excited to have them on board and we look forward to what we can accomplish with their support and leadership.”

Walmart associates and leaders will have a hand in supporting and growing bike participation and the bike industry, working alongside suppliers and independent bike dealers through PeopleForBikes’ campaigns and initiatives.