Gear Up for Victory: Verge Unveils Loyalty Contest for Intermarché-Wanty Fans During Tour Down Under

In the high-octane world of professional cycling, the bond between a team and its fans is as vital as the gears on a bike. Verge, the official custom apparel supplier for the UCI World Tour pro cycling team Intermarché-Wanty, is not just acknowledging this bond; they are celebrating it with the launch of their much-anticipated 2024 ‘They Win, You Win!’ loyalty competition.

Set against the backdrop of the Santos Tour Down Under, running from January 16th to 21st, Verge’s competition promises an interactive and rewarding experience for cycling enthusiasts. The rules of engagement are simple, yet thrilling. On each of the six stages, one fortunate fan will be randomly selected to win the coveted Verge-designed jersey and bib shorts of Team Intermarché-Wanty. But that’s not all – every participant in the competition will receive an exclusive 20% discount on the official Team Intermarché-Wanty kit.

The excitement doesn’t end there. If the team conquers a stage with a daily win or clinches podium finishes in Australia, Verge sweetens the deal. Bonus winners will be added to the mix, and the competition discounts will soar to a whopping 50% off on custom Intermarché-Wanty gear.

Charlie Issendorf, VP Sales & Marketing at Verge, exuded enthusiasm about the contest, stating, “We wanted to create an interactive and rewarding experience that encourages fans to follow the Intermarché-Wanty team throughout the first big stage race of the year. The ‘They Win, You Win!’ giveaway is a celebration of the bond between the team and its supporters.”

The sentiment is echoed by Intermarché-Wanty General Manager Jean-François Bourlart, who remarked, “Since becoming our custom technical apparel partner, the Verge team has worked diligently to maximize rider performance. We’re thrilled Verge has launched this inventive ‘They Win, You Win!’ campaign engaging fans on our journey together this season.”

For cycling aficionados ready to join the celebration, participation is a click away. Head to www.vergesport.com/promotions/tour-down-under/ to throw your helmet into the ring and explore the full array of official Intermarché-Wanty cycle clothing.

The road ahead is not just a course; it’s a shared journey of victory, and Verge invites fans to gear up, cheer on, and revel in the triumphs of Team Intermarché-Wanty during the Santos Tour Down Under. In this unique contest, when they win, you win – a celebration of the passion that fuels the heart of professional cycling fandom.