NBC Secures Women’s Tour de France Coverage for Peacock and CNBC
Here’s a boost for women’s cycling. NBC Sports will be the officially broadcaster of the Women’s Tour de France (or, as it’s affectionately known in the land of baguettes and berets, Tour de France Femmes avec Zwift) in the United States on Peacock and CNBC beginning.
The richest and most prestigious stage race in women’s cycling, the 2022 Women’s Tour de France (July 24-31) will be held for the for the first time in 33 years after the previous iteration of the race ran annually from 1984-1989.
The eight-day Women’s Tour de France will cover 751 miles. Beginning on July 24, 2022, the first stage will begin at the Eiffel Tower in Paris on the same day that the men’s Tour de France concludes with Stage 21 on the Champs Élysées. The race will culminate on July 31 with the eighth stage from Lure to Super Planche des Belles Filles.
“I am delighted that NBC Sports is joining the Tour de France Femmes avec Zwift broadcasters,” said Marion Rousse, Director of the Tour de France Femmes avec Zwift. “For the two first editions of the event, NBC Sports will provide women’s racing with the know-how it displays each year in its coverage of the Tour de France, and bring the excitement of the race to fans across the United States. NBC Sports participates in the birth of possible vocations among young women, in a country where female cycling already occupies an important place.”
“We’re excited to further our relationship with the Amaury Sport Organization by adding this prestigious event to our cycling portfolio, and to showcase the exceptional athletes who will be competing for the biggest prize in women’s cycling,” said Michael Perman, VP, Programming, NBC Sports.
Tour de France Femmes avec Zwift joins an extensive collection of cycling programming across NBC Sports platforms, including the Tour de France, La Vuelta a España, and Paris-Roubaix. Yeah, they’re all ASO events.