Wattbike Teams up with Alex and Chanel Dowsett for Exciting Partnership

Wattbike, the original indoor smart bike innovator and a world leader in indoor cycling performance, has announced the addition of former professional cyclist Alex Dowsett and his wife Chanel to its team of long-term ambassadors. The couple has recently moved back to the UK after spending four years in Andorra, and will now call Essex their home.

The couple’s indoor training setup will feature two Wattbike Atoms side-by-side, allowing them to train and race together while not compromising on family time with their daughter Juliette. Although their physical goals may be different, their values of developing the sport of cycling are inspiring to many, making them ideal additions to the Wattbike family.

Alex and Chanel have a busy year ahead. Wattbike will be supporting Alex with a number of domestic goals that he has set for the 2023 season, from the recent London Marathon and the Gralloch Gravel Championship to a string of national time trial events. Chanel, who took part in her first IRONMAN event last year and most recently the London Marathon this year, will be focusing on local triathlons and improving her swim/bike/run times.

The new partnership will include regular vlogs, social media content, and live streaming of both Alex and Chanel as they work towards their goals and races this season. Alex is excited to use the Wattbike Atom to improve his training and make indoor training easier. He is also pleased that his daughter can see him and Chanel exercising at home, inspiring her to enjoy physical activity. Chanel is thrilled to learn more about how her own data on Wattbike translates across the training board, and not having to set up a turbo trainer will be incredible.

Duncan Bradley, Chief Product and Brand Officer for Wattbike, said, “We are delighted to be supporting Alex and Chanel in their adventures this year and helping them achieve their goals with the Wattbike Atom and our Hub app. They are both superb advocates of sport and have developed a really fun and engaging online channel. From parents juggling work and training to those taking part in their first ever triathlon, we know our new and existing customers will relate as they train towards their goals. I’m excited to follow their updates and create some great stories with the support of Wattbike.”

Wattbike’s mission is to help improve the health and performance of every athlete in the world, and the company’s products are used by champions, athletes, and fitness enthusiasts worldwide. With the addition of Alex and Chanel to its team, Wattbike continues to be the choice of both the world’s top sporting teams such as the All Blacks, as well as thousands of everyday athletes at home.