Cycling Time Trials Launches New Website and Complete Rebrand
Cycling Time Trials (CTT) has launched a new website along with a full rebrand, its first since 2016. CTT tells us “this digital transformation brings a modern, user-friendly experience that reflects CTT’s vision for the future of the sport.”
The new website, now live, offers improved functionality including integration with social media. They tell us that “the platform’s enhanced content management system also allows for easier updates and future adaptability, setting the stage for exciting developments in the years ahead,” which is the type of thing we’d roll our eyes at and say “you’re externalizing internal processes” when we used to consult with cycling brands.
“This is a hugely exciting moment for CTT as we take a major step forward in our digital transformation,” said Andrea Parish, Chair of CTT. “The new website and rebrand are not just about looking modern and professional – they’re about equipping us with the tools to really innovate and grow. It signals our ambition and the incredible things we have planned for the future of time trialling and I’m confident this will inspire and engage our community as we continue to evolve.”
Alongside the new website, CTT has introduced new branding. The updated visual identity will be consistently applied across all channels and assets, from the website to medals and certificates.
Phil Hodey, of HCS Technologies Ltd, keen time trial cyclist and professional software engineer behind the project, added, “Working on this transformation with CTT has been an incredible journey. The new platform is designed with flexibility and future growth in mind, allowing for seamless integration with emerging technologies. It’s built to not only meet the needs of the present but also support the exciting innovations that lie ahead.”
CTT’s commitment to ongoing development doesn’t stop here either. These new updates lay the groundwork for several forthcoming changes, including online club entry launching in March and integrated electronic timing later in the year. These are set to further elevate the rider experience, underscoring CTT’s dedication to pushing the boundaries of what’s possible in the sport.
Parish concludes, “We’re incredibly proud of what we’ve achieved with this launch and rebrand, and we’re even more excited about what’s to come. This is just the beginning of a new era for CTT, and we can’t wait to share it with our community.”
For more information, visit the new website at www.cyclingtimetrials.org.uk.
A New Era for CTT
“This is a hugely exciting moment for CTT as we take a major step forward in our digital transformation,” said Andrea Parish, Chair of CTT. “The new website and rebrand are not just about looking modern and professional – they’re about equipping us with the tools to really innovate and grow. It signals our ambition and the incredible things we have planned for the future of time trialling, and I’m confident this will inspire and engage our community as we continue to evolve.”
Fresh Branding
Alongside the new website, CTT has introduced a fresh, clean, and professional branding approach. The updated visual identity will be consistently applied across all channels and assets, from the website to medals and certificates, ensuring a contemporary look that resonates with today’s audience.
Innovative Platform
Phil Hodey, of HCS Technologies Ltd, keen time trial cyclist and professional software engineer behind the project, added, “Working on this transformation with CTT has been an incredible journey. The new platform is designed with flexibility and future growth in mind, allowing for seamless integration with emerging technologies. It’s built to not only meet the needs of the present but also support the exciting innovations that lie ahead.”
Ongoing Development
CTT’s commitment to ongoing development doesn’t stop here. These new updates lay the groundwork for several forthcoming changes, including online club entry launching in March and integrated electronic timing later in the year. These innovations are set to further elevate the rider experience, underscoring CTT’s dedication to pushing the boundaries of what’s possible in the sport.
Looking Ahead
Parish concludes, “We’re incredibly proud of what we’ve achieved with this launch and rebrand, and we’re even more excited about what’s to come. This is just the beginning of a new era for CTT, and we can’t wait to share it with our community.”