Climategames Launches with Goal of Fighting Climate Change Through Sport
Ever wanted to directly link physical activity with climate change? Not the devastating and horribly antiquated physical activity of digging carbon-rich fuel stored within the earth and burning it, but instead your exercise. Well, now Climategames has launched its long-awaited (??) full app and web platform.
The London-based tech start-up has already allowed thousands of people to make “a climate impact and build a thriving eco-system of business, brands, clubs, and event organisers.” Not sure what that means. Let’s ask them to clarify: “This is done through well-vetted climate offsets such as Ecologi, where activity can be converted to planting trees and C02 emissions removal. Climategames encouraging decarbonizing behaviours, wellness, play and partner with sustainable brands.”
Nope, still no idea what the fuck this does. Presumably the company plants a tree if you ride 100 miles or something.
Climate change is the biggest issue humanity has ever faced and we are the last generation able to fix it. “Climategames allows its community of partners and individual people to reduce their environmental footprint just by being active. Current impacts include neutralising your C02 emissions, planting trees and removing waste from our planet’s waters. This means by simply running, cycling, swimming or walking, you grow your impact via the App. Most importantly Climategames enables businesses to offset their ESG rating by creating engaging, affordable wellness programs all dedicated to climate incentives.”
Lord above. Stop letting companies offset their climate goals. Our ecological existential threat probably won’t be solved by an app that helps companies greenwash. Sorry if this offends (SITO).
Climategames founder, Martin Lacey, said, “The impacts of climate change are obvious and we all have to take action now. There is no silver bullet, but through lifestyle changes and well vetted offsetting we can restore the planet. We have built an engaging, rewarding and motivating way to do this. So far, we have helped thousands of people, businesses, sports clubs and governing bodies help tackle climate change.”
Kate Strong VP Growth said, “This is a game-changer for anyone who cares about their personal health and the environment. Literally, every step I take, I know it’s a step towards helping mitigate climate change and this is not only hugely motivating to keep me training, but it also helps me feel good and help my mental health too.”
Linda Adams, Head of Partnerships, Ecologi said, “What Climategames is doing in the fight against climate change is doubly effective. Not only can users offset carbon emissions and plant trees through the Ecologi platform, they also minimise their carbon footprints through the incentivisation to walk, run and cycle rather than drive. This mission to minimise carbon emissions first and offset second makes us natural bedfellows and we are delighted to be working with them. As a young company founded just last year, we’re really excited to see what they achieve and grow with them.”
The App integrates with all major wearables and tracking devices, such as Apple Health, Garmin, Polar, Suunto, Wahoo and Fitbit with more tech partnerships to be announced later this year. Climategames fills the gap for millions worldwide, who are looking for a way to fight climate change that is fun, rewarding, repeatable, engaging whilst enjoying an active lifestyle.
Sounds great. Read this book instead though.