Tifosi Launches Breast Cancer Awareness Sunglasses

Tifosi Optics has launched its Breast Cancer Awareness Collection. What do we think? The sunglasses from They Live, but for spotting tumors? Nah, of course not. They’re just pink. Pink mirror lenses and pink frames to be precise.

A portion of proceeds from each sale of the collection will be donated to the Lynn Sage Breast Cancer Foundation, a national leader in breast cancer research and education.

Tifosi’s Breast Cancer Awareness Collection debuts pink colorways and first-ever pink lens mirrors in five of the brand’s popular Swank Series active-lifestyle eyewear, including the Swank, Shirley, Svago, Swank XL, and new Sizzle. All styles feature shatterproof polycarbonate lenses encased in hydrophilic Grilamid frames, which start at $29.95.

Hang on, isn’t national breast cancer awareness month October? Oh wait, they knew we were going to joke about this and preempted it. “By launching the collection ahead of October–the national month designated to raising awareness around breast cancer–Tifosi offers advocates an opportunity to purchase and wear stylish pink colorways in time for supporting events, including on breast cancer runs, bike-a-thons, and fundraising events. The advanced sale period will also generate additional donations for the Lynn Sage Breast Cancer Foundation, an organization whose work Tifosi strongly supports.”

Since 1985 the Chicago based Lynn Sage Breast Cancer has raised over $40 million, investing the funds in scholarship programs, research grants, symposiums, and fellowships both locally and globally.

“The Lynn Sage Breast Cancer Foundation is honored to partner with Tifosi,” says Laura Sage, daughter of Lynn Sage and founder of the Lynn Sage Breast Cancer Foundation. “Their goals and ours are aligned; to prevent breast cancer and improve outcomes for individuals with breast cancer. Their limited edition sunglasses are great looking and a fun and stylish way to fund breast cancer research and education. We love the Awareness Collection and love working with Tifosi!”

Tifosi’s Breast Cancer Awareness Collection is available now. For more information on the Lynn Sage Breast Cancer Foundation, please visit: http://www.lynnsage.org