Author: Harold Dalton

Cycling industry professional with over 14 years of experience in professional journalism, television, and industry writing.

Novo Nordisk Renews Sponsorship of Team Novo Nordisk

3 Mins Read

When you get deep into specifics, you can be the only thing in the world. For example, we’re the only cycling website written by alcoholic serial masturbators. Uh, we mean, the only cycling website written entirely by alcoholic serial masturbators. Uh, well we’re going to have to get a lot more specific here, but you understand the general point we’re making. Team Novo Nordisk is the world’s only all-diabetes professional cycling team. Forget the serial masturbator chat from the previous paragraph: the only thing these guys are serially doing is checking their sweet blood sugar control on their Dexcoms. It’s…

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Michelob Ultra Becomes Title Sponsor for all GFNY USA 2024 Races

3 Mins Read

Get ready to enjoy some low-carb faintly-yellow liquid that, for somewhat tenuous reasons, is positioning itself as a wellness brand. Yes, Michelob Ultra is now the official title sponsor of all 2024 GFNY cycling races and marathons in the US. We’ve been told that Michelob Ultra is “the second fastest growing beer in the country that champions active enjoyment,” but we’re not sure if it’s the second fastest growing beer in the country AND it champions active enjoyment, or if it’s the second fastest growing beer out of the brands that champion active enjoyment. Honestly, we don’t even know what…

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