Author: Harold Dalton

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Cycling industry professional with two decades of experience in professional journalism, television, and industry writing.

Michelob Ultra Becomes Title Sponsor for all GFNY USA 2024 Races

3 Mins Read

Get ready to enjoy some low-carb faintly-yellow liquid that, for somewhat tenuous reasons, is positioning itself as a wellness brand. Yes, Michelob Ultra is now the official title sponsor of all 2024 GFNY cycling races and marathons in the US. We’ve been told that Michelob Ultra is “the second fastest growing beer in the country that champions active enjoyment,” but we’re not sure if it’s the second fastest growing beer in the country AND it champions active enjoyment, or if it’s the second fastest growing beer out of the brands that champion active enjoyment. Honestly, we don’t even know what…

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