Author: Harold Dalton

Polartec, a company one of the Cyclry team interviewed at way back in the darkest pre-pandemic days, has announced Polartec® Shed Less Fleece. And if you thought it was to do with conspiracies about vaccines shedding viruses everywhere, you’re wrong. Polartec describes it as a “new milestone in its industry-leading efforts to reduce textile fiber fragment shedding.” Sounds like an important mission. We’re just pasting this. It basically says ‘we made some clothes.’ Here it is: “Shed Less is a process that combines yarn construction, knitting, chemistry, and manufacturing to reduce home laundry fiber fragment shedding by an average of…

The company’s latest influx of cash is not the reason we write so much about them right now though. It’s just because we got back into riding Zwift. Though we wouldn’t say no to a bit of payola. Hint hint. Anyway, it’s raised $620,000,000 in funding from investors that include KKR and Co., Permira Holdings, and Amazon’s Alex Fund. All this without yet turning a profit. These are dumb times in which we live. Please consider this outlandish statement framed as a hashtag: #NationalizeZwift. Zwift is betting on targeting competitive users, which is ok. Also, it wants to get to…

Scraping the bottom of the barrel a bit here. Hope we’re not forgetting some important bike race that we could be writing about instead. Something in a place like Hoogerheide. Nothing comes to mind. *We’re allowed to do him like this, even if he didn’t officially win them anymore, because he still has “7x Tour Champion” in his email signature.

Ever wanted to ride your bike through the scenic Scottish Highlands? Great! Now you can. Ever wanted to ride your bike in Glasgow? Gr– oh. Well, you can do that too, if you ever change your mind. Zwift has released its Scotland map. But the map’s existence has never been a secret, with Zwift openly sharing its plans to add the 2023 Worlds location. Its first public appearance was as the finale of the 2023 Tour de Zwift. The new map includes enchanted forests, winding climbs, and a shimmering loch. You absolutely know, absolutely, that there’s a monster in that…

That’s a lot of power meters! Boom boom. Giant Group has announced it has made a $20,000,000 investment in its bicycle computer partner Stages Cycling. That works out to 32.5% of the company’s common stock. Stages makes power meters, bicycle head units, and smart bikes. Giant has partnered with Stages in some of these endeavors, including distributing the latest Stages Dash computers as Giant products. Now their relationship is Facebook official. Wait, is that reference out of date? They’re doing… a TikTok duet? Hinge one-night-stand? Giant said some waffle about “the integration of indoor and outdoor cycling products,” and “comprehensive…

A cycling RPG designed by cycling industry veterans. Accurate, fun racing simulation combined with team dinners, press conferences, training camps, and levelling up your rider to take on the greatest challenges in the sport. Your rider will transform from talented Yorkshire youth to World Tour underdog facing down his greatest rival: his childhood best friend. Influenced by cycling novel Striking the Sun, Il Campionissismo will launch for free as a SNES ROM this year.

A critical examination of the production of meaning in the contemporary English language cycling media Note: This is a recreation of the 2007-published Cycles of Representation, based on unfinished files on floppy disks (remember those?). It differs from the published version you may have read, and from the version available in archives. Chapter One >> INTRODUCTION Professional road cycling is a global sport. Unlike many sports, cycling is not played out through significant national leagues and competitions (such as English football’s Premier League and FA Cup, for example), but instead through an international calendar of events. Races take place across…

Unless you’ve been living under a rock for the past year, you can’t failed to have noticed the insurmountable rise of lemon-based hydration and recovery drinks from Eastern European countries (LBHARDEEC). Almost every site is now on back order, with only influencers and pro cyclists able to get their hands on the most in-demand product in cycling. But don’t just pre-order recklessly. This is an increasingly saturated market, with competitors and clones popping up to cash in on the LBHARDEEC bubble. Here are our top four products in this market, ranked from least to most recommended. Number one will surely…