Bird Brings “State-of-the-Art” e-Bike to the UK

Bird Global has launched its custom designed and engineered e-bike, the Bird Bike, through its exclusive launch-partner, Halfords.

Bird Bike was designed for a smooth and powerful ride. Its safety features include a 250w Bafang rear hub motor, up to 25km/h speed assist, up to 100km range, 7-speed Shimano drivetrain for extra power on tough UK inclines, integrated LED lights, and a backlit handlebar dash display. It’s available in three colors, and also connects to an app via Bluetooth for added security alarm and battery controls.

It is a zeitgeist moment for e-bikes in the UK, with over 2.4 million online searches for ‘Electric Bike’ carried out last year and nearly 40% of UK residents saying they would cycle significantly more if they had one. E-bike demand continues to soar, with the total number of e-bikes in circulation expected to reach 300 million worldwide by 2023, a 50% increase over 2019.

“The UK is investing heavily in its cycling infrastructure and people are now looking to micro-electric vehicles to replace their petrol-powered trips. The Bird Bike not only offers both new and experienced cyclists the thrill of the ride, but also the safety and technology synonymous with our brand,” said Brian Buccella, Senior Vice President, Government Partnerships and Consumer Products at Bird. “We are incredibly proud to partner with Halfords to launch Bird Bike in the UK. Their dedication to electric transportation and delivering high quality service, both instore and online, aligns perfectly with our values at Bird.”

Priced at £1,999, Bird Bike comes in two models: the step-over ‘A-Frame’, which is available now, and the step-through ‘V-Frame’, set to follow this summer. Orders can be made via the Halfords website and in-store teams will assemble the bike ready for collection.

“We are thrilled to be the exclusive launch partner for the Bird Bike in the UK, which will be available online at Halfords,” Rebecca Blewitt – Buyer for Electric Bikes, Halfords. “The new bike is such an innovative design and we can’t wait for our customers to get their hands on one!”