Novo Nordisk Renews Sponsorship of Team Novo Nordisk

When you get deep into specifics, you can be the only thing in the world. For example, we’re the only cycling website written by alcoholic serial masturbators. Uh, we mean, the only cycling website written entirely by alcoholic serial masturbators. Uh, well we’re going to have to get a lot more specific here, but you understand the general point we’re making.

Team Novo Nordisk is the world’s only all-diabetes professional cycling team. Forget the serial masturbator chat from the previous paragraph: the only thing these guys are serially doing is checking their sweet blood sugar control on their Dexcoms. It’s a generally noble cause, if you make some generous assumptions about the intent of sponsor Novo Nordisk, an insulin manufacturer.

ANYWAY, Novo Nordisk has agreed to be principal sponsor for another three years, carrying Team Novo Nordisk into 2026. Can’t fault them for that, at least.

The team tells us, “In 2021, Novo Nordisk & Team Novo Nordisk celebrated the discovery of insulin. This year, they celebrate their 10-year partnership anniversary as well as the 100th year anniversary of Novo Nordisk.” Who knew insulin was discovered as recently as 2021?! The discovery of insulin in 1921, and 100 years of innovation within diabetes management since then, means that people living with diabetes now have the possibility to live out their dreams. That’s a good thing.

The extension of this partnership will allow Team Novo Nordisk to continue their mission to inspire, educate and empower everyone affected by diabetes and show the world that diabetes doesn’t have to hold you back.

“It’s already been a decade of success and life changing moments for us working together with an amazing partner like Novo Nordisk,” began CEO & Co-Founder Phil Southerland. “To be able to being a positive inspiration for people with diabetes for another three years is fantastic and it’s going to be spectacular.

“Our mission to inspire, educate and empower everyone around the world affected by diabetes is a mission that’s never ending and with our athletes racing all over the world from China and Japan, across Europe to the USA and Canada this year, we know our message is being spread and the impact the team has on every diabetes community in each country is a small step taken in the continuing journey to try and affect positive change for the near 500 million people living with diabetes around the world.”

“This is more than a traditional sponsorship. Team Novo Nordisk is a testament to all the employees of Novo Nordisk that live and breathe the ethos of doing what is best for people living with diabetes or with another chronic condition. I am both grateful for the opportunity and honored that our heroes have the chance to fly the Novo Nordisk flag, as we continue driving all around the world.”