Raleigh Appoints Fusion Media as its UK PR Agency

Our friends at Fusion Media have partnered with one of the world’s greatest bicycle manufacturers, Raleigh, to “lead on PR strategy and activation to help reach existing and new audiences.”

Excitingly, and fairly unsurprisingly given Adam Tranter’s other gig as cycling mayor for Coventry, Fusion Media will also support Raleigh with increased activity in policy and cycling advocacy. This is an area in which all British cycling companies need to step up, so this increased activity is very much cause for celebration.

For over 12 years, London-based Fusion Media has focused on marketing and communications services for active and sports brands. As a fully-integrated boutique agency, their portfolio of clients includes brands like Red Bull, Evans Cycles, Beryl, Specialized, Shimano, and Brompton. The agency is underpinned by unbeatable specialist knowledge and a passion to get people active through sport, recreation and transport.

Raleigh, of course, is one of the world’s best known bicycle brands, founded in the 1880s and still winning Tours de France a century later. And oof, that Tour de France winning bike is still available, and still gorgeous. They have a flourishing focus on cargo bike and ebikes and whatnot, and there’s also a clear upswing in the company’s messaging and marketing of late, and a renewed pride for the brand’s rich historical heritage.

Michelle Jakeway, Head of Marketing at Raleigh, said: “I am delighted to appoint Fusion Media to work on behalf of Raleigh, I am confident that they have the right skills and experience to help with the next stage of our brand journey as we continue to broaden our reach and engagement as Britain’s best-loved bicycle brand.”

Adam Tranter, Founder and CEO at Fusion Media, said: “Raleigh is the best-known bike brand in the UK and has captured the imagination of customers through the quirky and positive character of the brand and its products. Many know the Chopper, the Grifter and the Burner – but it’s our job to communicate the brand’s outlook – to spread the contagious joy of cycling – in a contemporary and relevant way for the next generation of urban cyclists. We’re all about bringing cycling to new audiences and we’ve been thrilled that Raleigh and Fusion are so aligned on what’s required to fulfil the market opportunity. We’re proud to be able to work on a brief for a brand as ambitious and renowned as Raleigh in 2021.”