ROUVY Launches Campaign to Close the Indoor Cycling Gender Gap

ROUVY, who you almost certainly already recognize as one of the leading companies in the indoor virtual cycling space, is launching a new campaign aiming to encourage women to increase their participation in indoor cycling.

ROUVY for Women runs from March 6-19 and is designed to “inspire, motivate and empower women to experience the benefits of indoor cycling and reach their fitness goals.” And it’s really hard to overstate those benefits, so we certainly support this campaign.

It’s not just a random campaign though. Indoor cycling has exploded in the past few years, turning the torturous winter turbo trainer into a social experience complete with rich competition and effective training plans. Yet despite this growth, it remains a male-dominated sport. ROUVY for Women is the company’s first initiative to close this gender gap.

About the Campaign

The campaign will include women-only group rides, training plans, special festive rides across various time zones on International Women’s Day on March 8th, and a challenge across some of the most stunning scenery of Scandinavia ending at Haukland beach.

There will also be prizes, free trials and hand-picked routes to explore.

And it doesn’t stop on March 19. The campaign will be used as a springboard for regular future events to create an empowered women community on the platform. ROUVY plan to continue to provide events, dialogue, content and involvement from women cyclists from around the world such as Malena Nowotarska and Tereza Hurikova.

Statement: Petr Samek, CEO ROUVY

“Our goal is for indoor cycling to be enjoyed by everyone. We want to build an inclusive community for all, where women can feel confident about themselves and become more motivated. I believe these initiatives will create positive change and more opportunities for women who love cycling.”

Testimonial by Malena Nowotarska, ROUVY ambassador

“I use ROUVY because it helps me train for upcoming events and it does it in a fun way that keeps me motivated. Especially when the weather is bad outside, it’s a real lifesaver. Women riders are unstoppable and I’m so happy ROUVY is taking this initiative.”

About Rouvy

Rouvy mixes sport and technology to provide an immersive, interactive experience for cyclists of all levels. With over 10,000 real-world routes, filmed on video around the world and enhanced with AR, riders can explore the world or train on famous routes for upcoming events from their home. This is why the platform has become a top choice for both world-class pros and casual hobby riders.

Rouvy is committed to promoting health and fitness and providing a supportive, inclusive community for all of its users.