Strava Rolls Summit Packs Back into Single Subscription

Strava has quietly rolled its three Summit packs back into their original format of a single Premium subscription that gives access to all premium features.

The Summit packs were never hugely popular due to confusion and the fact that they proved more prescriptive than many riders would like–while it’s unlikely that subscribers wanted to use every single feature available, boxing off features that had cross-appeal into separate buckets likely hurt Strava’s appeal. Or to put it another way, someone paying for the Training pack would likely look at the Workout Analysis feature in the Analysis pack and wonder why they had to pay an extra $2.99/month to get it.

We heard rumblings of this on Reddit, with people talking about their free upgrades and whatnot, and DC Rainmaker has finally done the deep dive.

The new Strava Summit subscription is $6/mo, or $5/mo if billed annually, and gives access to all premium features.

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Here’s the comment we left on DC Rainmaker’s post. You know, just to get our word count up this morning:

I guess I’ll put myself in the camp that thinks there wasn’t too much wrong with the individual Summit packs. Strava, like bike computer manufacturers, identified that you need to have a wide range of features to account for all the ways people like to ride, but actually very few people (if any) use all of these features. Saying “OK, you don’t want to pay $6.99 for a lot of stuff you won’t use, so how about $2.99 to just get the stuff you want” does make sense in that context. I will say that charging people for safety features feels crass and leaves a sour taste though.

One of the more confused parts of their approach is that they’ve gone all-in on driving serious cyclists to GPS manufacturers (who support Strava through paid integrations, sponsored challenges, and licensing Live Segments), but there are several Summit features that only work in the app, like Beacon. Monetization seems to be a real battle for them.

(All this is said as someone who hasn’t subscribed to Strava Premium since 2015, so take with a grain of salt.)