It’s a(nother) new name for Team INEOS. From the moment the Tour kicks off on August 29, they’ll have a new name – INEOS Grenadiers – in order to build up hype for… well, take a second to guess the product.
Is it gin? Nope!
Is it Buckingham Palace? Nope!
It’s… a 4×4 car. A 4×4 car literally named after a pub in London. “Over a friendly pint at the Grenadier pub in London, car enthusiast and experienced adventurer Jim Ratcliffe, INEOS Chairman, identified a gap in the market for a stripped-back, utilitarian 4×4.”
Good luck dodging the INEOS Grenadier while you’re trying to get brunch on Chiswick High Road.
They’ll share the new kit in the week before the Tour. Please don’t be too garish. Please don’t have a car on it.
Here’s what Team INEOS INEOS Grenadiers have to say:
Team INEOS to become the INEOS Grenadiers
Team INEOS has today confirmed they will switch to become the INEOS Grenadiers, effective from the start of the Tour de France on August 29th 2020.The change will align the team with the Grenadier, a no-nonsense 4×4 vehicle designed, engineered and manufactured by INEOS Automotive.
In 2017, INEOS Chairman, Sir Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4×4 vehicle, built on purpose. The Grenadier’s design was unveiled in July 2020 and will go into production in late 2021.
The Team’s new name and brand will officially launch in the week leading up to the Tour de France in Nice.
More information will follow.