Cyclry

Cycling news and humor from industry veterans

This Specialized Levo Campaign Was Made Specifically For Us

We weren’t entirely sure what the Levo line is. Well, we know now. We went straight to the website after seeing these videos. So that’s good marketing if the Specialized team was specifically trying to make the Cyclry team aware of this product line.

It’s a line of electric MTBs, by the way.

These ads are:

  • 100% in our aesthetic
  • Kinda funny
  • Embeddable on our site

The last point is the most important one. Here they are. And, this is terribly important, we have to say it: Nova Major, hello. We know you’re fictional, but do you want to write for our website?


“Meet Kimmy. Her head isn’t in the clouds, she’s just getting bigger air than you. And if you’re a student of mall culture, don’t own a yacht but appreciate its musical genre, and you get charged up thinking about tires hooking up in the dirt, Kimmy just might be your match. Dial 4 on your touchtone phone to join the party chat.”


“Meet Bertrand. He likes short braps! on the berms, Def Onomatopoeia Jams, and dentist jokes that aren’t about him. If the sound of this gets your integrated battery charged, select 8 on your touchtone phone to join the party chat.”


“Meet Nova Major. When they’re not sulking to Romeo’s Distress or reciting obscure grimoires in coffee houses, you can find them daily on the dark web version of Melodramatic Diary. If you’re a non-conformist who cares about nothing, hawt laps excluded, dial 6 on your touchtone phone to join the party chat. Or don’t…they don’t care.”


“Meet Bernice. Could you be their perfect match? Well, if your idea of a good time is a scented bath and a good Grisham, keep on truckin’. But if you’re a Turbo Levo SL kind of rider, select 9 on your touchtone phone to join the party chat.”