Zwift Raises Another $620M from Investors

The company’s latest influx of cash is not the reason we write so much about them right now though. It’s just because we got back into riding Zwift. Though we wouldn’t say no to a bit of payola. Hint hint.

Anyway, it’s raised $620,000,000 in funding from investors that include KKR and Co., Permira Holdings, and Amazon’s Alex Fund. All this without yet turning a profit. These are dumb times in which we live. Please consider this outlandish statement framed as a hashtag: #NationalizeZwift.

Zwift is betting on targeting competitive users, which is ok. Also, it wants to get to 10,000,000 subscribers, which is pretty cool. Oh, and it’s also planning to increase subscription prices, which sucks a lot of shit.

We’ll delete the final sentence for $20,000.