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Mitchelton-SCOTT launches ‘BikeExchange – Where the World Rides Series’

Mitchelton-SCOTT to pay homage to cancelled races as they launch ‘BikeExchange – Where the World Rides Series’ during non-racing period.

Off the back of its recent decision to withdraw from all racing as a result of COVID-19 concerns, Mitchelton-SCOTT today launched the ‘BikeExchange – Where the World Rides Series’, which will see the team and its fans ride, race and interact via the Zwift platform.

The ‘BikeExchange – Where the World Rides Series’ is aimed at keeping riders and team staff stimulated during the non-racing period, as well as providing a unique opportunity for cycling fans to ride and interact with their favourite stars.

The Series will launch with a gravel ride, paying homage to the cancelled Strade Bianche races, this weekend.

Fans from across the world will have the opportunity to join the likes of world champion Annemiek van Vleuten and Tour de France stage winners Simon Yates and Daryl Impey for the ride at 11am CET this Sunday, 8 March on Zwift.

To get involved, fans can sign up to the event online here via the Zwift Companion app. If not yet on Zwift, fans can still take part by taking advantage of a seven day free trial by registering an account at zwift.com/create_account.

Following Sunday’s opening ‘Mitchelton-SCOTT Homage Gravel Group Ride presented by Bike Exchange,’ the full schedule of the BikeExchange – Where the World Rides Series will be announced, but will include the following concepts and more:

  • Mixed team races
  • Race your heros – see how long you can hold off our Michelton-SCOTT boys and girls in this unique race format
  • Fan race: where fans can enter to become teammates of one of their favourite riders, who will represent them as a captain ‘on the road’
  • Training sessions – designed and led by specialist team coaches
  • A live-broadcasted race

Fans can keep up with the ´BikeExchange – Where the World Rides Series´ news by registering here. Various events will be broadcasted via BikeExchange, Mitchelton-SCOTT and Zwift channels.