REVEAL, a live-streamed cycling trade show for the Covid era

The unfortunate postponement or cancellation of major industry trade shows creates a significant loss for the bike industry, and other events may follow. Brands rely on these annual events to launch and showcase their latest products and innovations, and the media are eager to hear the stories behind them. At the core, industry events are the cultural glue, bringing people together and creating an atmosphere for authentic storytelling.

The Global Media Conference is a live streaming event that creates an opportunity for brands to present their products to a worldwide media audience, and offers journalists – located anywhere in the world – with the opportunity to watch and hear about the latest. More than a product presentation, the conference is designed to open up dialogue via live Q & A between journalists and brand managers. 

“ECHOS will continue to be invested in the major industry trade shows, but we wanted to provide a level of continuity – a way for brands and media to connect despite these unfortunate events,” said Rob Reedy, CEO, ECHOS Communications. “The live streaming event is designed to be an effective way for brands to present the launch of their products while limiting or eliminating travel.” 

Scheduled for April 29th and 30th, 2020, the event will be live-streamed from Camp Navarro in Mendocino, Calif., and is being produced in collaboration with Evan Dudley, co-founder of Outpost Trade and Principal of Exact Change. 

Event Details:
The conference will have digital and physical environments. The digital component is a custom web portal that will host the experience with landing pages where participating brands can post product and lifestyle images, brand/product videos, press releases, scheduled times for the brand presentations and the ability to view the live streaming event directly on the page. 

The physical location, Camp Navarro, is located north of the San Francisco Bay Area. Camp Navarro is where the live streaming conference will be hosted and powered by a production team, MC, commentator, camera operators, programmer, and moderator to handle questions and manage dialog with participants. 

Brands can choose to participate remotely or – for those located in the immediate area – brand managers can come in-person to present their products on stage and take questions from the participating journalists. Support staff will be on hand to provide a seamless experience, and all brand assets will be provided to the journalists, along with a schedule of specific times for each brand’s presentation.