Bioracer UK Launches to Roll Out Custom Cycling Speedwear For All
Bioracer, maker of performance apparel for cycling teams as significant as INEOS, Belgium, Netherlands, and Liverpool Century RC, has officially launched BioRacer UK. For the past two decades, Bioracer’s UK presence has been managed and distributed by Onimpex. Now Onimpex has become part of the newly formed Bioracer UK. Confused? Just read it all again.
Founded 35 years ago in Belgium, the spiritual home of cycling, Bioracer Speedwear has a strong heritage of designing, innovating and producing speedwear for cyclists to help maximise performance and comfort in the saddle. Now, Bioracer UK Ltd will roll out custom apparel directly to consumers.
Ken Jones and Chris Spencer from Onimpex told us, “After carefully building the foundations of Bioracer in the UK through Onimpex, we are now looking forward to being able to really ignite the fuse with the enhanced resources and support that joining the newly formed Bioracer UK Ltd brings us. We are all brimming with optimism for the future and what that means for our customers.”
Sam Davies, who is going to be heading up the team’s operations in the UK said “We’re thrilled to have been appointed by Bioracer’s Belgium HQ to join forces with Ken Jones and Chris Spencer of Onimpex to create Bioracer UK Ltd at the beginning of such an exciting new chapter in Bioracer’s 35 year journey of race proven heritage. It’s a huge honour to be able to channel our industry relationships, network and experience into piloting bold new ideas for Bioracer in the UK at such a historic moment for the brand.”
INEOS
BioRacer recently announced that they were becoming the new performance apparel provider for Ineos Grenadiers. The Bioracer UK team will be a pivotal part of the relationship with team INEOS, helping to fit the team in-person and provide custom, tailored kit to ensure maximal performance.
This partnership with the world’s best known cycling team will top their pyramid of support for British Riders. Bioracer UK are committed to supporting cycling from youth development squads through to elite professional riders. Bioracer UK hopes to emulate these relationships with their customers, by providing elite level performance apparel to enhance adventure for all.
Work for Bioracer
Since we like them, we’re also letting them put a job listing up on the site. Cyclry.jobs is coming soon. Here’s what the job is:
Launching as a limited company, Bioracer UK are looking to grow their community whilst ensuring that Bioracer ‘In House’ production delivers fast premium quality kit in a reliable manner at a great price. The team will be focusing on a smooth and simple customer journey, together with enhancing all pillars of sustainability. As part of this expansion Bioracer are currently recruiting for a Managing Director to oversee Sales & Marketing in the UK.
Not sure how to apply. Just start dialing numbers on your phone until you hear “Hello, BioRacer UK” when they pick up.